About us

And So She Thinks are communications and marketing consultants who can help you reach your audiences, grow your business, and have an impact. Everything we do comes from the values of creativity, communication, and connection.

  • .COMMUNICATIONS CONSULTANT
    copywriting, content marketing, social media management and newsletter management for clients including Medela, RA International, Javier Orti therapy, Lapidus International, Corinthian Construction, Lake District Tourist Board.
  • .BRAND COMMUNICATIONS & MEDIA EVALUATION
    measuring the efficacy of communications and making strategic improvements to optimise media and messaging. Clients include Tesco, Aptamil, Muller, Thomas Cook.
  • .INSIGHT & RESEARCH
    understanding a customer and their needs and providing companies with the means to reach them. Amongst the brands I’ve worked with are Tesco, Diageo, Royal Bank of Scotland, Highland Spring, British Airways.
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Explore My Programs

I often help in your communication by "translating." Many conflicts are due to the misunderstanding of emotional content.

Portfolio

Here are just a few examples of some of the work we have done. Features, lead magnets, websites, emails, sales funnels, annual reports – it’s all there.

Explore My Portfolio
MICPR

Gemma Pettman

“Francesca might be the hardest working copywriter and marketer I know. She has vast experience across several diverse sectors from wellbeing to tech, and takes pride in producing well-researched and authoritative copy. She’s a pleasure to work with, upbeat and full of ideas.”

What they say

“Francesca wrote all of our content for our landing pages and lead magnets. Very efficient and great communication throughout the process. It was a pleasure to work with Francesca, highly recommended.”

Lee Beetles

“Francesca’s been writing for le cool for a couple of years now and she very quickly became a vital part of our team. She has excellent ideas, writes about them beautifully and her work is always accurate and on time. I wouldn’t hesitate to recommend her for any kind of writing gig.”

Mat Osman

“Francesca’s ability to write engaging and creative copy (based on very little information) is second to none. A professional, talented, diligent, thoughtful (and fast I must add!) copy writer with exceptional eye for detail and a good story. Really hoping to work together again in the near future!”

Shelly Naylor

“I’ve worked closely with Francesca Baker since 2016. She is a great asset for the Margate Bookie festival and charity. Francesca is highly skilled in many different areas: impact, ideas, and implementation. She’s got the tools and techniques to boost creativity, and turns strategy into reality.”

Andreas Loizou

“Francesca is reliable, efficient, enthusiastic, considered in her approach, a good and capable communicator, considerate, innovative, professional, thoughtful. She is experienced and skilled in all aspects of communication and uses language effectively and appropriately in the varied arenas that we employ.”

Clare Scott

“Francesca is great to work with and very responsive. I highly recommend her.”

Adam Nice

“Francesca is a highly skilled writer, pouring tons of creativity, enthusiasm, and energy into her work. Francesca has been assisting me with my writing within my business and she is a delight to work with, extremely accommodating and communicative, I highly recommend Francesca.”

Will Aylward

“Francesca is a highly impressive individual and working with her our events collaboration has been extremely exciting. Francesca is dedicated to her work and always delivers. I am looking forward to more collaborations and future successes!”

Sarah Zazouk

“I know Francesca for her writing when she prepared a fanzine for a Charity gig I was running. Her writing is always entertaining and reflects her infectious enthusiasm for everything she writes about.”

Timothy Britten

Family tips

How to Save Family &
Relationships

Go back to the beginning. Ask yourself: What drew me to this person to begin with? What qualities did they possess that I found valuable? What made them so amazing? And are they still? Reevaluating the reasons you came together reminds you of the reasons to stay together, and this strengthens your already-existing foundation.

The Stories of Success

“Francesca wrote all of our content for our landing pages and lead magnets. Very efficient and great communication throughout the process. It was a pleasure to work with Francesca, highly recommended.”

Lee Beetles

“Francesca’s been writing for le cool for a couple of years now and she very quickly became a vital part of our team. She has excellent ideas, writes about them beautifully and her work is always accurate and on time. I wouldn’t hesitate to recommend her for any kind of writing gig.”

Mat Osman

“Francesca’s ability to write engaging and creative copy (based on very little information) is second to none. A professional, talented, diligent, thoughtful (and fast I must add!) copy writer with exceptional eye for detail and a good story. Really hoping to work together again in the near future!”

Shelly Naylor

Family tips

How to Save Family & Relationships

Go back to the beginning. Ask yourself: What drew me to this person to begin with? What qualities did they possess that I found valuable? What made them so amazing? And are they still? Reevaluating the reasons you came together reminds you of the reasons to stay together, and this strengthens your already-existing foundation.

The Stories of Success

“Francesca wrote all of our content for our landing pages and lead magnets. Very efficient and great communication throughout the process. It was a pleasure to work with Francesca, highly recommended.”

Lee Beetles

“Francesca’s been writing for le cool for a couple of years now and she very quickly became a vital part of our team. She has excellent ideas, writes about them beautifully and her work is always accurate and on time. I wouldn’t hesitate to recommend her for any kind of writing gig.”

Mat Osman

“Francesca’s ability to write engaging and creative copy (based on very little information) is second to none. A professional, talented, diligent, thoughtful (and fast I must add!) copy writer with exceptional eye for detail and a good story. Really hoping to work together again in the near future!”

Shelly Naylor

Why do I need a copywriter?

Because words are often the first way that a customer finds you. Because having great content makes you more engaging and authoritative. Because the right phrase can get through the noise and help you connect.

Can you help me with my marketing and PR?

Sure! We have been working in marketing and communications for nearly 15 years, so know our stuff. We work to get your message to connect with the audiences who matter to you. Marketing strategy, press campaigns, social media – we can do it all.

How much do you charge?

We charge by the project, basing our rate on complexity, the value it offers, and how long it takes. All quotes are fully bespoke.

What kind of organisations do you work with?

All sorts. Lots of people say you should find a niche and specialise, but I love the variety and think it makes me better at my job. An idea from one client can help deliver a fresh perspective for another which can energise me for something else. Everyone wins. I do everything from arts to charity, B2B to B2C, tech to coaching.

Can I send you stuff to review?

Yes, just hit me up in the contact page!

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