About Us

And So She Thinks was founded by Francesca Baker in 2018. Named after her old music blog, it’s a lively network of experts with one thing in mind – great comms.

Here is Francesca in Francesca’s words -

I’m a word lover. A wanderer. A wonderer. As Virginia Woolf said ‘My head is a hive of words that won’t settle.’ So, I put them to use, exploring the world and then writing about it. My skillset and experience are varied - covering copywriting, journalism, marketing, research, PR, and events - but always centred around communication and creating a connection. Ultimately, I work with messages - and creating the right messages to resonate with an audience.

I’m a writer. A marketer. A connector. A storyteller. Someone who can bring words alive. Make them sparkle. With experience and skill in journalism, copywriting, content writing, marketing and PR, everything I do comes from the values of creativity, communication, and connection.