Copywriting

We craft copy and content that connects with customers. Whether it’s writing websites, sales emails, marketing, conversion copy, blog content, reports, articles or social media, we work with words that work for you. As a copywriter, we focus on getting you results. That might be views, sales, engagements, or actions. We’ll work out what success looks like for you – then we’ll write the words to help get you there.

Both B2B copywriters and B2C copywriters, we’ve worked in health, tech, business, culture, arts, energy, sustainability and more.

Everyone says that you should niche down. Only write 3457 word B2B white papers for SAAS start-ups founded in 2019 in San Francisco by men called Jack who drink cold press every morning. Apparently that’s where the money for freelance copywriters is. But it sounds dull.

We can do and do do everything. Articles, blogs, thought leaderships, social media, SEO content, websites, all of it. It’s about finding the right words in the right format to connect with an audience and achieve business objectives. We don’t think having a focus area matters – we think what matters is being good with words, and we are.

Francesca is a freelance copywriter in London, but usually works remotely. As well as copywriting, she offers editing.

It’s not magic, and it’s not science, but a blend of behavioural understanding, consumer psychology, being able to ask the right questions, and using words to connect with a message.