I had a great chat with Helen Lewis from Literally PR and Connor Sansby from Whisky & Beards about marketing for writers and authors, as part of Winchester Fest, a literature and poetry festival for lockdown. You can watch the video here.

Here are a few tips:

  1. Marketing isn’t a dirty word. Chances are that if you’ve written something, you want people to read it or hear it. It doesn’t have to be about making money. Marketing should be a fundamental part of your plan to develop your writing carer.
  2. Have a website. It’s the first place people will come to find out about you. Make it clear who you are, what you do, the work you’ve done, and how people can get in touch. Have extracts of your work, links to buy your books, videos of your performances, and reviews or endorsements.
  3. Get active on social media – but don’t try to do everything. Commit to a couple of platforms and post consistently and regularly. Make sure it’s not all promotional – connect with others, join conversations, and share posts. Aim for 70% engagement and 30% promotion.
  4. Write for other blogs or magazines about things that are tangentially related to your work. Written historical fiction – position yourself as an expert on that period of history? Overcome adversity? Maybe people want to read about that. Not everything has to be overtly about pushing your book.
  5. Think about building a writer brand, and see your work and performances as part of that. Don’t just pop up when you’ve got a book to plug, but see individual activities as part of the bigger campaign.

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