The approach to a holiday differs widely, but generally there are two extremes, with most people dotted in between. A holiday is either a time to go away, be pampered, never leave the pool side and think solely of oneself, or it is an opportunity to get down and dirty with a new place, discovering sights and cultures previously unknown. Sustainable tourism is not about suggesting that all comforts are eschewed in favour of a tent and Zen, but about ensuring that travel provides what the tourist wants, as well as the local community and environment, at the time of the holiday and later down the line.
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