Here are a few tips:

1. Marketing isn’t a dirty word. Chances are that if you’ve written something, you want people to read it or hear it. It doesn’t have to be about making money. Marketing should be a fundamental part of your plan to develop your writing carer.
2. Have a website. It’s the first place people will come to find out about you. Make it clear who you are, what you do, the work you’ve done, and how people can get in touch. Have extracts of your work, links to buy your books, videos of your performances, and reviews or endorsements.
3. Get active on social media – but don’t try to do everything. Commit to a couple of platforms and post consistently and regularly. Make sure it’s not all promotional – connect with others, join conversations, and share posts. Aim for 70% engagement and 30% promotion.
4. Write for other blogs or magazines about things that are tangentially related to your work. Written historical fiction – position yourself as an expert on that period of history? Overcome adversity? Maybe people want to read about that. Not everything has to be overtly about pushing your book.
5. Think about building a writer brand, and see your work and performances as part of that. Don’t just pop up when you’ve got a book to plug, but see individual activities as part of the bigger campaign.

Prolific author Tracy Chevalier will be discussing the many places and periods that she writes about, literary biographer Hilary Spurling turns her attention to Anthony Powell, an iconic figure of English letters, and writer and TED speaker Ann Morgan talks about her project to read a book from every country in the world in one calendar year.

Brian Clegg discusses big data and how the information revolution is changing our lives, whilst Steve Richards explores why conventional politicians are failing to adapt to the challenge of today, whilst Jamie Bartlett looks at radical alternatives.

We seek inspiration from outside the literary world as social and cultural historian Carol Dyhouse draws upon literature, cinema, and popular romance to show how the changing position of women has shaped their dreams about men, Pen Vogler tells us how she recreated recipes inspired by the novels and letters of Jane Austen and Alex Preston and Nicholas Ryle talk about how they were inspired by birds.

You can learn how to change the world through gentle protest with Sarah Corbitt and Craftivism, discuss gender with Juno Dawson, and delve into the world of therapy with Susie Orbach.

These are only a few of the highlights from the 2017 programme. For more information, head here.

At least not according to the prolific and talented Dame Margaret Drabble. And, as author of nineteen novels, twice editor of the Oxford Companion of English Literature, married to Michael Holroyd and younger sister of AS Byatt, she knows a thing or two about reading.

So too do her inquisitors, Susan Elderkin and Ella Berthoud, bibliotherapists and here at Folkestone Book Festival to ask Margaret about her reading history, influences, and prescribe some literary cures for any ailments she may be having.

Rather a practical lady, she seems to not have too many worries that might need curing, even with the duo’s hefty and brilliant compendium, The Novel Cure, sitting and waiting to be consulted. She clearly has a real love and affinity for literature, and as a young person fell in love with classics like The Marmalade Cat series by Kathleen Hale and was absorbed in the worlds of local Yorkshire authors the Brontes, but struggles to remember many more. She wishes she had kept a journal of the books she’d read, but now scribbles voraciously in the margins, and loves to go back and read the annotations, ‘a commentary on one’s life.’ Having always been a ‘big reader’ Margaret says that she only became a ‘circumstantial writer.’ Writing was a convenient career to have around children. Following the adage to ‘write what you know’ her novels are similar to Doris Lessing’s, one of her heroines, in that they are about the subject matter of women’s lives, or as Lessing said of The Needle’s Eye, ‘shabby houses and small children.’

It’s rather lucky that Drabble was so good at the career that she so understatedly describes her entry into. Her latest book, The Dark Flood Rises, is about dealing with ageing, and features a cast of characters who all approach it in different ways. We have Francesca, who keeps busy and tries to delay its occurrence through running, Claude, with a blasé attitude and lazy way of life, and Sir Bennett Carpenter, who continues to sustain a life of ego and wealth. There’s bits of Margaret in all of the characters, and a humorous conclusion – but the conclusion doesn’t mean that she has cracked the whole age, life and death thing. Although she has no worries about death – ‘I worry more about life’ – she does still have the same struggles and torments existence. Her biggest and most consistent issue is ‘what to have for dinner tomorrow’ and not getting bored at parties.

For the latter issue, Susan and Ella suggest that she reads Room by Emma Donoghue, which will at least make her appreciate human and physical world interaction. As a parallel to the theme of ageing and making peace with life, they suggest Tuck Everlasting by Natalie Babbitt, and Ovid’s Metamorphoses. However, Margaret has made her peace. Even with the Trump debacle. She won’t be writing about that anytime soon.

‘I write from the point of view of eternity, not the next terrible ten years.’

On which note our window into a bibliotherapy session and the inside world of Margaret Drabble ends, and the audience sighs – but at least we’ve always got our books to cure us.

In fact, much of what Ed describes in the first person narration will be familiar to anyone who has encountered mental distress or ill health in any way. In the street people edge away from him ‘like they are scared that my sadness is infectious.’ He has friends, but for the main these are pub and club buddies, and besides, when you ask someone how they are, no one actually wants to know. Isolated and fighting, he tries to run away from his reality and emotions. But salvation and happiness isn’t to be found in a piece of cake, a glass of wine, or the harder stuff that he resorts to.

This short novel is punchy and to the point, detailing his pub fuelled nights, coke binges, dealings with dealers, fights and police warnings, and a suicide attempt that sees him in a psychiatric ward. It’s not for the easily shaken, because it does not glamourise addiction, depression, or suicide, but paints them in the stark and bleak colours that they cloud lives with. Simply written, it’s never going to be one of the literary greats, and certain areas of Ed’s life, such as his teaching career and relationships with family are not as satisfyingly developed as they could be, but this honest depiction of a harrowing experience is well worth a read.

Default Setting: A Nervous Breakdown is available as a download for £2.99 on I-tunes, Amazon, Google Play andKobo.