In the craft beer hub Brewhouse sophisticated electropop from New Zealand quartet Yumi Zouma has elements of rolling melodies, whilst jangle pop was there in all glory at arts studio Oval Space, with guaranteed good time Veronica Falls and Mollie Rankin’s from Toronto’s Alvvays  connective clamour.

Eleanor Friedberger persevered through a chatty crowd in the New Empowering Church, and playing with warm heart and soul endeared the crowd, as the delicate vocals of Swedish sweetheart Alice Boman had earlier.

The Laundry is certainly the heavy house, with the Cheetahs early set leaning to loud grunge rather than melodic shoegaze. It gets heavier for Leeds’ Eagulls, and shocktastic for Perfume Pussy. Andrew WK’s audience are there to party hard. Violent dancing, destroyed amplifiers, stage invasions and crowdsurfing, only ending as W.K’s microphone and piano were unplugged. Crazed carnage.

As frustrating as it us, when nearly all day major band clashes are on, it’s a sign of a stellar line-up is a good one. Whilst Perfume Genius played what I heard to be a deep, atmospheric and beautiful set Policia were haunting and slick as usual, there was the feeling that they may have been a bit weary after their string of festival performances.

Visions – I see a good future ahead.

https://www.youtube.com/watch?v=qgeLb4QAC6M

Smaller bands must take the initiative here and promote their gigs themselves as far in advance as they can, and keep promoting right up until the date of the show. Very often hear about a gig as soon as the band have got it, and then nothing until a few days before. The key to getting bigger audiences is to promote from the day you get the gig to the big day.
Audiences looking to find live music can use the gig search at unsigned gigs and find gigs everywhere in the UK. It only takes five minutes to sign up and list your gigs, and they will be viewed by thousands of people each month.
A guest post from Unsigned Gigs, an online gig guide for up and coming bands and artists. Audiences can easily find great live music wherever they want in the UK, whilst bands and artists can promote their gigs and music to a wide audience.

A night of break-though indie acts brought to you by It’s All Happening, taking place at Proud Stables, Camden, all  to raise money for the wonderful work of Oxfam.
Check out the line up…

Orlando Seale and the Swell
http://www.facebook.com/orlandosealeandtheswell

What might your excuses be?
‘It’s a Sunday night’ – exactly, what else are you doing?
‘It’s £5 – that could get me a milky coffee and half a stale pastry on the way to work tomorrow’ – or it could get you a night of excellent music AND help save lives
‘Who are these bands?’ – have a listen to the links, and embrace the joy of discovering something new. It’s what makes us human. That and being unable to hang upside down from a tree.
See you there then!