It might not always be thought of as the coolest thing in the world, but your song being used on an ad is a pretty sure sign that it’s noticeable – brand builders are all about getting people to sit up and smell the coffee. Jupe Jupe’s 2010 album managed this, and they’re back, with new single Headlong To Ground. A bit country, a bit Britpop, that at times sounds like it will break, and others sparkles and builds, but generally is built on good solid songwriting craft. B side Piranha is the track with some meat to it and the one that should see listeners start to move their feet. An intense beat and driving force, with dark electro tinged vocals, it is also free to download…