[vc_row][vc_column icons_position=”left”][vc_column_text]I’ve been working in marketing for twelve years now, covering all aspects of communications. From data focused customer targeting to website copy, social media management and engagement to PR, I’ve written, shared and campaigned my way to audiences and customers in a variety of different sectors.
I recently asked a UK small business networking group their main questions about marketing, and this is what they came up with. I thought I would share some of my wisdom.
How can I make Facebook advertising work?
Although it might not be cool to admit it, the majority of people in the UK are on Facebook, and spend a lot of time on it. For your advertising to work you need to be very specific with your targeting. Think about who your ideal customer is and target them. Whilst it can be tempting to just share your advert to all adults aged 18-60, that is too wide and will see you just wasting money. Also have a very clear call to action – if you want people to share your post, buy a ticket, or click a link, let them know.
How can I get more visitors to my website?
You’ve heard of SEO right? That’s search engine optimisation. It’s not the be all and end all, unlike what some people might make you think, but it is important. Basically it involves thinking of the kind of terms that someone looking for your business might search for, and adding them into your website copy and content (that’s the words!). So if you’re a carpenter in Kent, think ‘wooden furniture’ ‘carpenter Kent’ etc. What you really shouldn’t do though is stuff your content full of words so much that it feels stilted and unreadable. Because also what is key is keeping people on your website and getting them to take the actions you want them to. Google will also boost up the rankings websites that have a long dwell time, so don’t just think about getting people there, but also keeping them there.
How much personality should I add to my business?
I got told by a well known business coach that I needed to be more dry and corporate and have less personality, if I wanted to attract dry and corporate clients. Thing is, I don’t. Think about what your audience or client are like. If they’re chatty and laidback, try that approach. If they are more formal, adopt that tone. People like to work with and buy from people like them, so I think the best advice is to mirror them. That’s not to say you should reveal everything about yourself. Keep it professional. But you’re allowed to smile as well.
If you want me to help you with your marketing, do get in touch. I’d love to chat.[/vc_column_text][/vc_column][/vc_row]