And So She Thinks is Francesca Baker-Brooker – me! I can help you your audiences, grow your business, and have an impact. Everything I do comes from the values of creativity, communication, and connection. I’m dynamic, fast paced, and love to make a difference to the organisations I work with. A proud non nicher, I’m about connecting you to the audiences you serve, and do it with energy and passion. So if you’re after PR, marketing, copywriting, or just know you need to communicate a message and want expert help, drop me a lineI We can’t wait to hear from you.

My skillset and experience are varied – covering PR, copywriting, research, and marketing – but always centred around communication and creating a connection. Ultimately, I work with messages – and creating the right messages to resonate with an audience. The fact I work across sectors and disciplines also means I think creatively and laterally, and am adept at finding new angles and story ideas. I have experience of B2B and B2C, under the premise that people are people and multiple touchpoints are needed.

I’ve been working in marketing for over 16 years, and have been a full time freelance communications consultant for the last seven. I’m an NCTJ trained journalist, so know how to tell a good story that resonates with the reader, from idea through to research and publication. I’m familiar with analytics and SEO and know how to use them in the full marketing mix. I have a background in research and insight, starting out my career at dunnhumby and Kantar, and my clients often use me for research reports as while words are my thing, I’ve been known to enjoy spending time digging into a spreadsheet.